Yumi Lashes announces rebrand to Yumi Beauty
Published
16th May 2022
Yumi Lashes has announced that it is rebranding to Yumi Beauty, which will include a new website update, updates across social media and several new launches over the coming months.
Laurence and Richard Roullier launched Yumi Lashes in 2009, before going on to found the umbrella brand Yumi Beauty in 2012, followed by Yumi Feet in 2019 and Yumi Nails in 2020.
The family-run business has now decided to rebrand from Yumi Lashes to Yumi Beauty in order to align with its evolving beauty portfolio, which includes lashes and brows, nails, waxing, make-up, and skincare.
“With the upcoming launch of new retail and professional lines, it was obvious that we had to rebrand to make us more streamlined and representative of a professional beauty brand, and not just a lash lift brand,” said Laurence Roullier.
