Alfaparf Milano Professional Architects of Design 2024 kicks off in Dublin

The Alfaparf Milano Professional Architects of Design (AOD) elite education programme has commenced with a two-day event in the Alfaparf Milano Professional academy in Dublin for its 10 new members.

The 10 stylists from across Ireland and the UK are Sarah Lyons (Sarah Lyons Hair & Beauty Bar), Zeta Russell (Hairitage), Nicole McCormac (The Hair Company), Maria Mallon (Studio M), Ruth Byrne (Blakes Hair Salon), Dee Conroy (Redz), Shauna Kehoe
(Sean Taaffe), Mitchell Gough (G&E McIntyre), Steve Turner (Six Salon) and Tracie Webb (Fatal Attraction).

The one-year AOD programme is aimed at passionate and enthusiastic senior stylists who are looking to enhance their skills in cutting and colouring techniques. Once chosen, the AOD members travel to multiple Alfaparf Milano Professional academies across Europe to be mentored by stylists from the UK, Ireland, Spain and Italy.

The programme’s content focuses on the various disciplines of being a hairdresser in 2024 and beyond. Stylists can expect to learn advanced cutting techniques, master colouring techniques, stay updated on trends, enhance professional skills, receive expert instruction and build their confidence.

They will also learn presentation skills, communication techniques and how to master client consultations, as well as get feedback and support for their professional development, get to experiment with creative freedom, and learn about social media, content creation and brand development.

The Dublin event began with a social media masterclass from Alfaparf Milano Professional brand ambassador Coia Styles, and was followed by a trip to the Guinness Storehouse. The following day Alfaparf Milano Professional team members Beatrice Moate and Piero Gentile demonstrated how to execute the perfect bob and colour on three live models.

At the end of the programme, each AOD member gets to showcase their talent on stage, as well as take part in a photo shoot in autumn 2025.

“Our 12-month Architects of Design programme is an inspiring journey for hairdressers, offering them the unique opportunity to learn from diverse artists across our European academies, including Rome, London, Barcelona and Dublin” said Gentile, technical educator for Alfaparf Milano Professional. 

“Participants will explore cutting-edge techniques, innovative colouring, fashion, precision cutting, and commercial looks for salons. The training culminates with a photo shoot showcasing their creativity, teamwork and vision for the future.”

The group’s next trip is to the Alfaparf Milano Professional Academy in Rome.