ALFAPARF Milano Professional recently brought together 236 guests from Ireland and the UK for a four-day, three-night experience on the island of Ibiza.
The Dreamland Ibiza event saw guests stay at the five-star Grand Palladium Resort, located on Playa d’en Bossa.
Over 1,200 ALFAPARF Milano Professional customers from a range of countries, including Ireland, the UK, Australia, Mexico, Spain, Portugal and France, arrived on the island and enjoyed a variety of treats, such as pop-up hair stations, an exclusive welcome party in the resort’s amphitheatre, morning yoga, water aerobics and dance sessions.
ALFAPARF Milano Professional took over the legendary Amnesia nightclub for the Dreamland Hair Show. Under the direction of global creative director Rudy Mostarda, the show transformed the iconic venue into a world of inspiration, artistry and imagination.
Featuring hair creations, dramatic fire performances, dancers and an electric atmosphere, it celebrated creativity and the power of dreaming big, as it captured the spirit
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