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Salon Solutions has launched its Revenue Assessment Tool, which is designed to help salon owners and aesthetic professionals uncover their full earning potential.
The new online tool, which is now live, aims to give business owners instant insights into how much revenue they should be generating if they were fully leveraging the digital tools available to them, such as a website, online booking system, ecommerce store, gift vouchers, subscription services and treatment finance options.
By answering a short series of tailored questions, they receive a personalised revenue projection that reflects their business type, staff structure and digital set-up.
The online calculator adjusts for factors such as business type (for example, hair, beauty, skincare or aesthetics), number of staff, current sales appointments, missed appointments/no shows and digital tools in use.
“Many salon owners don’t realise how much money they’re leaving on the table,” said Lisa Kelly, co-founder of Salon Solutions. “This tool provides a clear, evidence-based assessment of what their business could be earning if they had the right systems in place. It’s a real eye-opener – and a first step towards transforming their revenue performance.”
The new revenue assessment tool is part of the company’s ongoing commitment to empower business owners in the beauty and aesthetics sectors with the insights they need to grow, added Kelly.
“Alongside the revenue assessment tool, we’ve built a library of free resources, including ebooks, blogs and videos, that offer practical, common sense advice on marketing, sales and profitability. From increasing revenue and reducing costs to finding new clients, our goal is to make digital success achievable for every salon and clinic.”
