Irish Hairdressers attend Alter Ego Italy’s Visions show in Sorrento

A group of 18 Irish hairdressers who work with Kreative Salon Supplies recently travelled to Sorrento in Italy to attend the Visions show by Alter Ego Italy.

Co-Roscommon based Kreative Salon Supplies is the exclusive distributor of the Italian haircare brand in Ireland.

The event in Sorrento marked the debut of Leonardo Rizzo as creative director of Alter Ego Italy, and unveiled Iconic Visions, his first collection with the brand.

According to Alter Ego Italy, this collection redefines the dialogue between hairstyling, fashion and beauty, inviting professionals to look beyond the present and imagine new forms of creativity and expression. Rizzo’s forward-thinking approach transforms inspiration into trend, giving stylists a privileged view of the future of hair and beauty. 

Hosted by Cristina Chiabotto, the Visions show gathered hair professionals from around the world to celebrate artistry and the evolution of style. It blended technical mastery with artistic flair, inspiring attendees to bring new techniques and ideas back to their salons across Ireland.

Kreative Salon Supplies said the experience was an incredible opportunity to connect Irish hairdressers with the heart of global hair innovation. This reflects the company’s continued commitment to inspiring and supporting salon professionals through education and access to world-class brands, including Alter Ego Italy and Echosline, it added.