Australian brand Azure Tan officially launches in Ireland

Australian brand Azure Tan has offically launched in Ireland, with a special event held in Monkstown in Dublin.

The salon-exclusive line features a professional tan offering, along with a retail range that includes a number of products, from mousses and tan drops to gradual tan lotion and tanning butters.

According to Azure Tan, it’s ‘active skincare tanning’ promises means that each active ingredient it uses has a specific role in the formulation as it works on combatting and treating skin stressors, whilst giving a natural tan. It also offers colour-correcting options for cool and warm undertones.

“We’re so excited to finally bring Azure to Ireland,” says Peter Deluise, co-founder of Azure Tan. “Ireland has one of the world’s most passionate fake tanning communities, so it feels like a natural home for us.

“In Australia, we’ve had to develop world-leading tanning solutions to protect against the harsh realities of the sun. Azure is proud to lead this innovation, offering a collection that combines science-led skincare with tanning excellence. I would say to any Irish person – just try it once, and I’m so confident you will immediately see it is a step above any fake tan you’ve ever used before!”

Azure Tan Ireland is distributed by Dublin-based Boost Beauty Solutions, which also distributes Juliette Armand and Storyderm.