A Bank of Ireland survey has revealed that Taylor Swift’s Dublin concerts during the summer brought a big surge in spending to the capital, with the beauty industry benefitting from the boom.
The bank’s Spending Pulse analysed 27-30 June 2024 card spend versus the weekend before ‘Swiftonomics’ came to Dublin in full force, and it found that ‘beauty spa’ spending was up 34% as ‘Swifties’ prepped for their big night out.
Spending on Spotify streams increased by 20%, and record stores recorded a 19% boost. And total social spending across Dublin (pubs, restaurants, fast food) rose 13%, compared to the previous weekend.
Overall, teenage spending (13 to 17-year-olds) jumped by 63%, while spending by 18 to 25-year-olds went up by 25%, and by 30% amongst the 26 to 35 age group.
“We have witnessed the impact of ‘Swiftonomics’ across cities worldwide, and Taylor’s Eras Tour coming to Dublin was unlikely to make her an ‘anti-hero’ amongst business owners,” said Owen Clifford, head of retail sector at Bank of Ireland.
“A capital city event becoming the focus of national attention shows the range of her appeal, and the latest card spending insights reveal that her fans embraced the occasion and splashed out accordingly.”
