BPerfect Cosmetics has announced that it is now the official diversity and inclusivity partner of the Gaelic Players Association (GPA).
The GPA is the representative body for inter-county players, supporting over 4,000 current male and female athletes. Established in 1999 and merged with the WGPA in 2020, the GPA stands on four core pillars – player representation, player welfare, player development and equality.
The GPA’s mission is to enable players to balance the huge demands placed on them with the opportunities, support and investment required to allow them to be their best, on and off the pitch
“It is truly incredible for BPerfect to be involved with an organisation like the GPA, which mirrors our dedication to fostering a supportive and equitable environment,” said Brendan McDowell, CEO of BPerfect Cosmetics.
“This collaboration underpins our commitment to supporting both male and female athletes in the sporting world, ensuring it remains a safe and inclusive space for all. Our sponsorship will enable us to make a substantial difference in the lives of players by supporting the GPA’s personal development and welfare programmes, such as educational scholarships and counselling supports. This will really help players from diverse backgrounds achieve their full potential both on and off the field.”
GPA CEO Tom Parsons added: “We look forward to bringing this partnership to life with BPerfect Cosmetics, who align with so much that we do. The BPerfect team walk the walk in celebrating diversity, driving innovation and caring for its people.
“The GPA supports players to pursue whatever it is they are passionate about away from the field of play, to achieve their potential and personal fulfilment. What Brendan and BPerfect has accomplished to date is the epitome of following your ambitions with self-belief and commitment, and BPerfect is now backing players across the country to similarly follow their own path.”
