Great Lengths strengthens Ireland and UK commitment with acquisition of HB Collective

Great Lengths SpA has acquired HB Collective Limited, bringing its Ireland and UK business directly into the global Great Lengths organisation.

According to the company, this strategic move marks an important milestone for the premium hair extensions brand, and reinforces its long-term commitment to the Ireland and UK professional salon market.

HB Collective has successfully led Great Lengths across Ireland and the UK, building a strong network of salon partners and delivering the brand’s products, education and support.

The Ireland and UK business will now enter a new phase of growth, supported by increased investment, closer international collaboration and direct access to the global organisation’s expertise, innovation and resources.

Mark Davison will continue to lead Great Lengths UK and Ireland, alongside the existing team, combining their established market expertise with the opportunities and resources of the global Great Lengths organisation.

For customers and salon partners, it remains business as usual, with the same team, service and support continuing without interruption, now backed by even greater scope for future growth.

“HB Collective has demonstrated exceptional leadership, market expertise and commitment to the Great Lengths brand,” said Vito Pollina, CEO of Great Lengths SpA. “Bringing the UK and Ireland business directly into the Great Lengths family is a natural next step in our growth strategy.

“We see tremendous potential in this market and are excited to further strengthen the Great Lengths brand, deepen our partnership with customers and work closely with our UK and Ireland team to unlock the full potential of the business. Together, we have an opportunity to set new standards for excellence and innovation within the professional hair extensions industry.”

CEO of HB Collective Mark Davison added: “This acquisition demonstrates Great Lengths’ long-term commitment to the UK and Ireland market and, most importantly, to our salon partners.

“I am delighted to continue leading Great Lengths UK and Ireland as part of the global Great Lengths organisation, working alongside our talented team to build on the strong foundations we have created.

“While it will be business as usual for our customers, this new chapter brings exciting opportunities through greater investment, closer collaboration with our colleagues in Italy and enhanced support to help our salon partners grow and succeed.

“Together, we will continue to raise the standard for professional hair extensions, delivering the exceptional products, education and service that our customers have come to expect from Great Lengths.”