Eden Beauty Group founder and managing director Susan Fox is launching self-care brand Ealu with travel and beauty blogger Carly Colgan, who is based in New York.
Ealu, which is pronounced ‘ay-lu’, is derived from the Irish word for ‘escape’, and is inspired by a love of travel, an appreciation for self-care and a desire to create experiential moments, according to Fox.
She said that she used her 30 years of experience in the industry when developing the formulations for the brand. “It was our mutual love of beauty and travel that brought us together to create Ealu, and it was so important to us that our products were developed, made and packed in Ireland,” she explained.
“Ealu gives clients the opportunity to treat the skin on their body with the same care and attention as the skin on their face. With the rise in interest in self-care and wellbeing, we wanted to give them a a chance to take a moment out of their hectic day for a little self-care and help them create a spa-like experience in their bathroom with products that are clinically effective too. The range has the percentage of actives listed on the front, they are vegan and Peta-certified.”
Ealu is launching three products initially – Body Gloss, which is a dry oil to make the skin glow and contains 51% squalane, Body Drench, a moisturiser containing .5% ectoin, 1 % vitamin E and 5% squalane, and Body Sand, a scrub containing 100% natural oils.
