ALFAPARF Milano Professional has announced Jamie Benny as its new brand ambassador UKI.
Benny is a multi-award-winning hairdresser and owner of Benny & Co Hair Studios in the UK. In his new role, he will collaborate with ALFAPARF Milano Professional to inspire stylists through education, events and creative projects across Ireland and the UK.
“Jamie has been a brilliant guest artist and inspirational salon owner since he joined the brand in 2024,” said David Donnellan on behalf of ALFAPARF Milano Professional.
“He’s a true multi-talented all-rounder, whose passion, ethos and dedication to hairdressing perfectly fits with ALFAPARF Milano Professional’s values. It’s been incredible to see his salon go from strength to strength since opening, while he still remains dedicated to both his local community, hairdressing community and, of course, his young family. We are very proud to have him as an ambassador for the brand and look forward what the future holds.”
Benny added: “Being an ambassador for ALFAPARF Milano Professional is an incredible opportunity. It’s a brand that perfectly combines innovation with Italian luxury, and their colour delivers exceptional shine, condition, and longevity. For me, it’s about inspiring others to explore colour confidently and creatively.
“I want stylists to feel confident using colour — not just following trends, but understanding how to personalise and perfect them. ALFAPARF Milano Professional gives me the tools to help stylists push their creativity, while maintaining the integrity of the hair.”
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