Phorest launches partnership marketing ebook for salon businesses

Phorest Salon Software has released an ebook that is designed to help salon, spa and clinic owners better understand the benefits of partnership marketing, and how they can implement it in their own businesses.

According to the company, Better Marketing, Together: How Partnerships Are Reshaping Salon & Spa Marketing covers how to identify ideal brand partners, create campaigns that resonate with clients and implement marketing strategies that deliver measurable results.

It also introduces On Behalf Marketing (OBM), which is Phorest’s new fully managed, co-branded marketing solution that aims to help businesses attract new clients, boost revenue and streamline their marketing operations.

“Our goal with this ebook was to show that partnership marketing doesn’t have to be complicated,” said Avril Kealy, global partnerships content manager at Phorest. “We’ve done extensive research on how business owners can turn collaborations into real results, whether that’s through partnerships they run independently, or through our free OBM solution here at Phorest.”