ALFAPARF Milano Professional has announced Jamie Benny as its newest guest artist, with the multi-award-winning hairdresser set to bring his Concept to Creation course to Dublin in 2025.
Benny is the owner of the newly opened Benny & Co Hair Studios in Cheshire in the UK. Prior to this, he spent 18 years in London, where he worked as an art director for some of the industry’s most renowned salons and brands.
“We’re incredibly excited to have Jamie join the ALFAPARF Milano Professional family as a guest artist,” said Stacy Humphreys, head of education at ALFAPARF Milano Professional.
“His exceptional work, passion and dedication to the hairdressing industry have always inspired us. We’re confident his Concept to Creation course will provide an unparalleled learning experience for those looking to elevate their creative skills.”
Concept to Creation is designed to guide participants through the process of unlocking and refining their creativity.
“This one-day course takes hairdressers on an inspiring journey to create a look that reflects their unique brand and style,” explained Benny. “We’ll explore various techniques to encourage creative expression, culminating in the creation of a final look that will be photographed. It’s a fun, immersive day that covers everything from brainstorming concepts to achieving a polished, photo-ready result.
“I chose to collaborate with ALFAPARF Milano Professional as I believe my brand Benny & Co aligns with the core values of the business as we believe in education, suitability, individuality and community.”
The Concept to Creation course will take place in Accademia in Dublin on 10 February.
