L’Oréal Professionnel Paris has revealed its ID Artist team members for 2025, with a number of Irish sylists among the line-up.
The ID Artist programme is designed to identify and cultivate individual talent, foster growth, and maximise potential. Over a two-year journey, the team members receive inspirational education and hairdressing opportunities, designed to upskill, empower and connect them with a nationwide community of fellow artists.
With a list of alumni that includes Marlon Hawkins, Nancy Stripe and Abigail Butler, gaining a spot on the ID Artist programme can be career-changing, according to L’Oréal Professionnel Paris.
Entrants had to submit an audition video showcasing a model, whic was judged by a panel of award-winning experts. Finalists were then invited to a virtual interview to share their creative vision.
Angie Dromgoole, who owns Zeba in Dublin, was on the judging panel. “It’s such an amazing opportunity for these creative and super-talented hairstylists to gain a place on the ID Artist team to grow their confidence and work with other creatives learning and being
coached by the best in the industry,” she said.
“The ID Artist programme is about growing talent and the talent we had seen on audition day was outstanding. The standard was extremely high and seeing people re-audition from last year, also shows us how special it is to gain a place on the ID Artist programme.”
The new ID Artists 2025 are:
Amelia Higgins, Dy8 Desinz
Becky Hare, Brooks & Brooks
Charlie Illi, Brooks & Brooks
Daryl Behan, Peter Mark
Georgia Patton, G&S Hair
Jake Murphy, Zeba Hairdressing
Jay Hanlin, Alan Edwards
Jessica Elwell, Scullion and Scot
Lydia Stiles, TONI&GUY Sloane Square
Morgan Hirst, Russell Eaton
Niamh Edwards, Leigh Roberts
Stephen Edgar, Andrew Mulvenna
Tyler Knox, Peter Mark Forestside
Zoe Harrison, Sola Hair Studio
