Alpha-H has announced that it has signed a new deal with Irish distributor Graham Anthony Distribution.
The move will see the Australian clinical skincare brand, which has a scaled clinics business in Australia and Europe, expand into clinics and pharmacies in Ireland and the UK.
The female-founded brand conducted consumer research that found that 13% of engaged skincare shoppers purchase their skincare from clinics and salons, with one in three stating skin therapists have the greatest impact on their purchase decisions.
Alpha-H is known for its exfoliating treatments. Its Liquid Gold Exfoliating Treatment was originally designed as a safe and effective at-home treatment to extend the results achieved from in-clinic peels.
“The lines have blurred between retail and professional channels,” said Alpha-H CCO Tina Randello “We know great skin health combines regular in-clinic treatments with consistent at-home product use. As one of a small group of brands that straddle both retail and clinic segments of the market, it’s our intention to leverage this position for the benefit of our retailers, clinics and customers.”
