Phorest announces its official B Corp Certification

Phorest has announced that it is now a Certified B Corporation, meaning it is verified as meeting B Lab Standards for social and environmental performance, transparency and accountability.

To achieve certification, the Irish salon software company completed the B Impact Assessment, a rigorous evaluation by
B Lab, the independent non-profit behind B Corp Certification, across five areas: Governance, Workers, Community, Environment and Customers.

“Since Phorest was founded in 2004, our goal has been to build a business that genuinely supports the salon industry long after we are gone,” said Ronan Perceval, founder and CEO of Phorest. “Intent is one thing, but formalising it is another. By embedding this commitment directly into our legal structure, we ensure that our dedication to our clients, our team and our planet cannot be quietly set aside when things get difficult or short-term industry pressures
mount.”

Rather than viewing the milestone as a competitive edge, Phorest is now planning on championing this achievement as a call to action for the wider salon, spa and clinic community.

“Becoming a B Corp does not make Phorest exceptional,” noted Perceval. “To be honest, if this remains a differentiator in our industry, we have not done enough. Our genuine hope is that this level of accountability and long-term thinking becomes the norm – the standard we all hold ourselves to across the beauty, wellness, and tech sectors.”