Phorest has announced an update to its Phorest Ads Manager, which now has the ability to create video ads on Instagram, including Stories and Reels.
According to the salon software company, this latest feature is set to revolutionise how salons engage with current and potential clients as they can now capture the essence of their brand through captivating video content.
“Video ads are critical in social media advertising, promising higher engagement rates and a stronger connection with audiences,” said Edyta Laveryd, Phorest senior product manager. “This medium allows salons to showcase their work, environment and team spirit in a format that users love and engage with the most.
“Launching high-impact advertising campaigns is seamless with Phorest Ads Manager’s user-friendly interface. Hundreds of customisable templates are at your fingertips, designed by marketing experts to grab attention and drive client action.
“The intuitive targeting options ensure your message reaches the right audience, leveraging your unique client data for precision marketing. Crafting captivating captions for Instagram and Facebook ads on Phorest Ads Manager is effortless with a selection of pre-written, AI-inspired captions. This streamlines your process, freeing up your creative time to concentrate where your business and team need you.”
