Alfaparf Milano announces new ambassadors

Alfaparf Milano has announced award-winning international session stylist Luke Benson as its new creative ambassador, and British Hairdresser of the Year nominee Richard Ashforth as its new educational ambassador UK and Ireland.

Benson and Ashforth join existing Alfaparf Milano global hair stylist Paul Stafford.

Known for his technical skill, Benson has worked with artists such as Billie Eilish and Liam Payne. In his new role, his focus will be on raising the brand’s creative profile.

“I couldn’t be happier to have partnered with Alfaparf Milano as creative ambassador,” he said. “It feels like the perfect time in my career to step into a role of this size and help bring more awareness to both the consumer and industry of this wonderful brand. To be able to focus on the brand's imagery, collections, digital marketing and press is going to be so exciting. I can’t wait for this journey, building a relationship with the team to push Alfaparf Milano to the heights its products deserve.”

As educational ambassador, Ashforth, who is co-founder of Saco Hair, will work closely with key accounts to deliver Alfaparf Milano’s education and training.

“Saco Academy London are delighted to be partnering with Alfaparf Milano UK and Ireland to provide educational services and support for the group,” he said.

Alfaparf Milano’s Lisa Marangon welcomed the two ambassadors to their new roles. “Richard and Luke are two very respected stylists in their own right,” she said. “We believe that the additions of Richard and Luke to our team, along with Paul, will be a force to be reckoned with. We’re thrilled to have them join the team and work with us as we expand the brand across Ireland and the UK.”