Alfaparf Milano launches Next Color GenHAIRation contest

Alfaparf Milano has launched its global Next Color GenHAIRation contest for hair professionals.

Entrants are being asked to mix their favourite nuances and create a brand new colour. Each participant must create a new, original nuance, colour a real strand of hair and send it along with the nuance recipe to the address provided once registered.

An Alfaparf Milano colourist from each country will select six of the most exciting nuances submitted. The top six finalists from each country will then take part in a local competition, showcasing their artistic talent with a wearable and contemporary technical stylist creation that brings out the best of their new colour mix.

The global final will see each country’s winner go head-to-head, using the same model from their local heat, to become the Next Color GenHAIRation winner.

The winner of the contest will receive a range of Alfaparf Milano prizes, including official production of the winning nuance, participation in the 2023 collection and visibility on the brand’s socials.

To participate in the Next Color GenHAIRation contest, entrants can visit ncgcontest.alfaparfmilanopro.com/en/ to register.