Authentic Beauty Concept partners with Green Salon Collective

Authentic Beauty Concept has announced a partnership with Green Salon Collective (GSC), an organisation that works with salons to recycle hair, colour, bleach, foils, colour tubes, PPE, plastic and paper.

Since its launch in July 2020, GSC has partnered with more than 250 salons in Ireland and the UK, and has achieved milestones such as diverting more than 400kgs of hair towards cleaning waterways and gardening projects; recycling more than 2.3 tonnes of used foil and colour tubes; and recycling and recovering more than 230 litres of leftover colour and bleach.

Authentic Beauty Concept said it is joining forces with GSC as part of  its ongoing commitment to supporting salons in their sustainable efforts. It will be working with the organisation to help hairdressers incorporate GSC’s recycling bins and pick-up service.

As members of GSC, Authentic Beauty Concept salons will have access to a service to recycle the traditionally impossible to recycle items, along with ongoing education on waste, energy, water and food, as well as staff policies and social responsibilities.

Authentic Beauty Concept products are entirely vegan and come in packaging that is recyclable, reusable and produced with 80% post-consumer recycled plastic. The brand also provides salons with refill bars to encourage a circular economy and reduce single-use plastics.