Dermalogica appoints new UK and Ireland sales director

Dermalogica has announced the appointment of Sally Penford as its new sales director for the UK and Ireland.

Penford has worked for the skincare brand for over 25 years, and has served as education manager for the past 15 years.

In her new role, she will  be responsible for driving growth in Dermalogica's professional salon, spa and medi channels.

“Professional skin therapists are at the heart of our business and will always remain so,” said Mark Hermann, Dermalogica's general manager.

"We are looking into the next generation of our professional services, which are all about advanced treatments with results. I could not wish for a better lead for this than Sally Penford. She has been in the skincare business for a lifetime and knows exactly how it operates. Sally has built our industry-leading education team from scratch  and now our sales team will benefit from her vast experience. I am looking very much forward to working with her on this journey.”

Penford added: “As a professional skin therapist who started my journey as a Dermalogica account, then educator, my personal driving force was, and still is, the respect and success of every professional skin therapist with who we partner.

“These incredible businesses hold up our high streets, bring skin confidence and wellbeing to their customers, and are the beating heart of Dermalogica. Through tough times as they have seen recently, we help provide the tools, the knowledge, and the human connection that will help them to push through and elevate them to a secure a successful future.”