Dublin stylist among Wella Professionals GenNOW team

Wella Professionals has announced its GenNOW team 2021/22, with Dublin stylist Aisling Kenny among the final line-up.
Kenny is a stylist with House of Colour, which has five salons and a training academy in Dublin. She will now embark on an 18-month programme that will be directed by the award-winning lead mentor, and former GenNOW team member, Luke Benson.
The GenNOW team is made up of five up and coming hairdressers. Kenny is joined by Tarin Scott from Hazel and Haydn; Sophie Kinlock from McIntyres; Danielle Boler from NJUK; and Emily Worboys, who is freelance. They all entered to join the team on Instagram, demonstrating their work and impressing judges to get through to the final line-up.
Celebrating its 10th anniversary in 2020, GenNOW was launched by Wella Professionals to discover rising stars hungry to make their mark in the world of hairdressing.
According to Wella Professionals, being part of GenNOW will open doors to a wide range of educational opportunities, which could include on-stage platform work at some of the industry’s biggest events.
The new programme will commence with an intensive Zoom boot camp, where the team will be mentored by hairdressing icons and receive media training, product knowledge, and presentation skills training.
“I think we have discovered some incredible new hairdressing talent in the making, and I am really looking forward to this creative journey with them,” said Benson. “We’re going to work hard but it’s going to be great fun.”
As the programme develops, the team will have opportunities to develop their skills and, depending on how the hairdressing calendar looks post-Covid, it is hoped they will represent Wella at industry shows and events.