Great Lengths frontline initiative taking place in Irish salons September

Great Lengths is enlisting interest from salons in Ireland for its Hairdos for Heroes initiative, which will offer free haircuts and blow-dries as a way of giving back to frontline workers.

The campaign will take place nationally on on 6 and 7 September, and salons can select one or both days to participate.

The hair extensions brand is offering event planning and kits, as well as marketing support, to all salons involved. Salons in Belfast, Dublin, Limerick and Galway have already confirmed participation.

“We are really excited about the Hairdos for Heroes campaign, and we are putting all our current efforts into gaining more participating salons so we can really give back on a large scale to everyone who is working so hard at the moment to keep us and our families and friends safe,” said Joscelin McCourt, CEO for Great Lengths UK & Ireland.

“The hairdressing industry has been hit hard with salon closures and pauses in production and sales, but most of us can’t even begin to imagine the hardship our frontline staff have had to endure. Please do give up just one day of your time to say a big thank you to our frontliners.”