Irish make-up artist Paula Callan launches Artistry Academy

Well-known Irish make-up Artist Paula Callan has launched Artistry Academy, a new online platform that allows users to learn make-up application techniques directly from Callan. 

The idea for Artistry Academy came about when Callan, alongside her business partners Mark Scannell and Zvonimir Karalic, spotted some fundamental issues in how professional online beauty tutorials are delivered. They noticed that when performed in a workshop format, the techniques, although demonstrated in person, cannot be replayed again and practised in the person’s own time. 

With three decades of experience in the make-up industry, Callan has designed a course that promises to bring learners on the journey from the fundamentals of skin preparation, before make-up application even begins, to more complex editorial looks for special occasions. 

Shot over seven days and edited over many months, Artistry Academy's lessons range from foundation application to mastering various lip looks, as well as make-up for mature skin. 

Artistry Academy’s optional community element allows users to enjoy regular content updates, live Zoom events and product reviews within the private forum. Additionally, the community provides a safe and structured space where users can connect with the artist and their team for feedback on their skills and progression. 

The Artistry Academy app is available on Google Play and the App Store. From intermediate to advanced modules, the plans suit both those looking for everyday guidance and professional make-up artists looking to upskill.