Phorest announces newly designed salon branded app

Phorest Salon Software has announced its newly designed salon branded app, which aims to help salons stand out from their competitors, own their brand on a digital platform and achieve the most out of their business.

The Phorest salon-branded app gives full control of the salon’s brand through combinations of themes and colours. It allows salon owners to choose styles ranging from luxury to hipster and everything in between, all customised to match the salons imagery and brand colours. According to Phorest, this gives salons the opportunity to keep their brand voice and image consistent across all platforms.

The app is fully integrated with the Phorest software, therefore the colours, themes and styles selected in the app will carry through to the Phorest email marketing campaigns and much more, allowing salons to fully enhance their brand. The company noted that salons won’t have to employ expensive developers or find designers who ‘get’ their brand as it’s all built in the Phorest experience on the right package.

“The perk of having an app fully integrated into the salon software is that it increases the user experience and allows salon owners to fully control their business from one place,” it said. “The salon branded app lets the brand sit on clients’ phones, ready for them to book directly with the business. It allows clients to book appointments out of business hours, which means that salon owners will be running their business, even when they’re asleep. This is extremely valuable as according to the latest research at Phorest, 46pc of bookings happen outside of salon hours.”

In addition, the branded app will have the same functionality, look and feel whether it’s used on an Apple or Android, ensuring that it remains consistent for all users.