Phorest Salon Software launches new brand identify

Phorest Salon Software has revealed a new brand identity across its global business.

According to the company, its new look is reflective of a fast-growing technology company that speaks directly to all its salon and spa clients around the world. It now has a presence in 10 regions globally, and employs 300 employees across its offices in Ireland, the UK, Finland, Germany, Australia, Canada and the US.

As it continues to launch into new regions, it said it is focused on driving and adopting emerging technologies to remain agile and flexible to meet customers’ needs and demands.

As part of Phorest’s brand refresh, it has also announced the launch of the Phorest Growth Fund, which will see it deposit £100,000 into a fund that will be available to Phorest salon, spa and clinic businesses all over the world to help them develop.

The fund is to be distributed on a case-by-case basis to salons who need a financial stepping stone to facilitate the next phase of their growth. Launching in March 2022, details on how to submit an application to the Phorest review panel will be released and applications will subsequently open.

“Phorest was literally born on the salon floor – we know what it’s like to be at the heart of a business that is striving for excellence, but we are also acutely aware of the challenges facing the industry when it comes to growing that business,” said Phorest CEO Ronan Perceval.

“We established the Phorest Growth Fund to give back to the community that has given us so much. From our own research, we know that for 42% of salons getting established, business planning and managing the financials of their businesses were the biggest challenges they faced, while 24% struggled with getting appropriate loans or funding.

“We have taken the next step in our growth journey with a new look and feel for 2022 and beyond; we want to help salons reach their next steps through the Phorest Growth