Professional Beauty tried: new products from jane iredale (iiaa)

Published 20th Sep 2016 by PB Admin
Professional Beauty tried: new products from jane iredale (iiaa)

We got our hands on the new launches from jane iredale, coming to you in Dublin on 25-26 September at IIAA’s stand (E14).

Name of product:  Retractable Brow Pencil and Smooth Affair for Eyes

Type of products:  Eye Brow Pencil and Eye Shadow Primer

Product Purpose:  The new Retractable Brow Pencils help fill in and define brows using an ultra-fine precision tip. The long-wearing formula is waterproof and stays put without smudging. The pencils are available in three medium-coverage shades to blend with natural hair colouring. 

The brand is also unveiling its new Smooth Affair for eyes lid primers – a versatile cream-to-powder formula that can be worn as an eye shadow or a primer. It prepares lids so make-up goes on easier and lasts longer, keeping eyes looking fresh all day, and is available in six versatile shades.

Application process:

The retractable nature of the  pencil means that it is easy to apply the product, without using too much. It provides medium coverage and is available in 3 colours, perfect to match any eyebrow colour.

The primer was creamy and soft, therefore easy to apply. It also felt very light and weightless despite being of a creamy texture. We tried the primer in colour ‘Petal’, a lovely pale pink colour with a hint of shimmer. A great way to add a little colour to your eyes!

Post-product application: 

Throughout the day I could see that the eyebrow pencil did not move and the eyebrow brush left my eyebrows shaped the way I wanted, even after 12 hours!

The eye primer stayed put and added a lovely colour to my eyes throughout the working day. I also applied it the next day with eyeshadow on top, which stayed put well and exaggerated the pigmentation of my chosen colour.

Overall product review: 

The packaging is very aesthetically pleasing, with a classy gold shade used for both products – all of which would look great on display in a salon or in your make-up set! Both products are very easy to apply, and can be built up if necessary. The colour range available means you will find the perfect shade to suit you!

Visit the IIAA stand E14 at Professional Beauty Ireland on September 25-26 2016. Register for your FREE ticket HERE.


PB Admin

PB Admin

Published 20th Sep 2016

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