Sean Taaffe Group launches own-brand retail range

The Sean Taaffe Group has launched an in-house developed, own-brand retail range.

The first product in the Sean Taaffe Professional line is the ST Moisture Spray Leave-In Conditioner, which is the result of three years of development, testing and research.

Sean Taaffe Hair & Beauty was established as a one-man operation by Sean Taaffe in his native Killorglin in 1989, and now has locations in Killarney, Tralee and Killorglin, with a team of 50. 

Taaffe is also an educator, and has an international profile teaching worldwide, most recently in India. The Sean Taaffe Professional range will be launched there this autumn.

“Over my 35 years in hairdressing, I’ve seen many products come and go, and I’ve always had an interest in the products we use as these can make our job much easier and, in turn, make the clients hair much healthier and easy to manage,” he said.

“When Covid hit and all our salons were closed, I turned my attention to creating products that I felt were either missing in the market or could be better. There was a niche in the market for a really good leave-in conditioner spray, as currently there were many leave-in creams available which can be heavy on hair, but very few high-quality sprays.

“I partnered with a leading pharmaceutical development company to work on developing it. Over the course of intensive 18 months of ongoing refinements and extensive testing across our entire team, we are proud to introduce the ST Moisture Spray Leave-In Conditioner as the first product in the range.”