Wella Company hosts Destination 2023 event
Wella Company recently hosted Destination 2023 in Gran Canaria, with the three-day industry event bringing together over 1,200 hairdressing professionals from 57 countries.
Featuring a variety of highlights such as six shows, 42 model transformations, digital inspiration and exclusive backstage access, among the guest artists were Romeu Felipe, Renya Xydis, James Earnshaw, Anthony Cole, Briana Cisneros, Alexis Ferrer, Patricia Nikole and Guy Kleinhaus.
The event also saw the launch of the new Wella Professionals Ultimate Repair Care line with a show featuring James Earnshaw. And Patricia Nikole headlined the Wella Professionals Digital Factory, sharing insider tips for mastering social media and building a million-follower audience.
“At Wella, we believe that when hairdressers thrive, we thrive,” said Annie Young-Scrivner, CEO of Wella Company.
“Our commitment to professionals has been the cornerstone of our iconic heritage for over 143 years. We are immensely proud to support over 500,000 salons around the world, partnering with thousands of talented stylists and technicians, and serving millions of loyal consumers who trust in our brands.”
