Wella Company to host global We Create event

The newly formed Wella Company is hosting its first ever We Create virtual event, which plans to celebrate the hairdressing craft through an agenda of shows, seminars and intimate conversations.

Taking place online on 25 April, We Create is free for everyone and the line-up includes a range of well-known global industry names such as Robert Eaton, Sonya Dove, Darren Ambrose, Zoe Irwin, Akin Konizi, Patrick Cameron, Rossano Ferretti, Mark Hayes, Romeu Felipe, Patricia Nikole, Renya Xydis and many more.

The We Create event will be accessible to beauty professionals all over the world, and, according to Wella, it will give the audience the ability to select the topics that interest them most.

There will be two channels streaming content, which will be broadcast simultaneously and are available for viewing for one month after the live event has ended.

The channels include We Inspire, which will showcase artist shows from around the globe, featuring content  on how the shows are built from concept to the final reality. This will also be where the winners from the International TrendVision competition will be announced.

The other channel is We Transform, which will be dedicated to real-life makeovers and the power of hair transformations, along with inspiration and ideas on how to attract and retain clients with a portfolio of looks and featured services. 

Anyone looking to register for the We Create event can do so at Wellawecreate.com.