Wella launches dedicated education website

Wella has launched a dedicated online learning platform that is free for students and lecturers using Wella products.

The company teamed up with MW Education to create Hairdressing Education Resources Online (Hero), which has been designed specifically with lecturers and students in mind, so they can share knowledge, and print and download a range of resources.

Regular virtual demos are scheduled, and the site will house all the latest industry news and information for students and lecturers, as well as competitions and career advice on all aspects of hairdressing.

Resources available include consultation forms, fact sheets and marketing material, with eduction topics covering areas such as client consultation techniques, colouring techniques, long hair tutorials and barbering techniques coaching.

“We are incredibly proud of everything Hero has to offer,” said Ruth Salt, Wella’s national key account technician. “It’s exactly what the next generation of hairdressing needs and will be a great support tool for lecturers too.

“I am confident this will be well utilised, and we are committed to continually developing the site, so just like the rest of the Wella brand, it moves forwards with the growing demands of the industry.”