Xpert Professional announces expansion into the UK market

Irish-owned company Xpert Professional has announced its expansion into the UK market.

The distributor of professional hair and skincare brands employs a team of over 120 from its operations in Co Kildare. With more than 40 years’ experience in the hairdressing industry, the company has partnered with Alfaparf Milno since 1997. Together, Xpert Professional and Alafaparf Milano offer a range of products, salon support and salon education courses in Ireland. 

Xpert Professional is taking over Alfaparf Milano’s operation in the south east of England, which will be managed by Shaun Kilpatrick, general manager, Xpert Professional UK.

“We’re enthusiastic and confident about bringing over to the UK the levels of commitment and technical expertise that Alfaparf Milano and Xpert Professional co-developed in Ireland,” said David Donnellan, managing director of Xpert Professional.

“Obviously, it’s a much larger market, but we’re committed and modestly confident that the partnership approach we perfected here will appeal to salons in the UK. We think there is significant potential for Alfaparf Milano; the key to that will be reaffirming our joint concept of a state-of-the-art range of products allied to superb technical ability taught and perfected in the best professional courses of their type available anywhere. Both of us are absolutely committed to the idea of superb science and innovation allied to unparalleled professional technique.”