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Professional Beauty & Hair 2026 is taking place at the RDS in Dublin on 19-20 April, with the two-day show being the very best place to discover new brands, new products and devices, and new innovations.
From homegrown businesses to international names, there are more brands than ever exhibiting this year across beauty, hair, barbering, skincare, tanning, waxing, make-up, nails, spa, wellness and more. You can check out all the brands here.
Exploring the brands and deciding which ones you may want to take on can be a little overwhelming, so we have put together some tips to help you identify what it is you want before you attend the event.
1 Ignore what everyone else is saying and doing. Asking others for their opinion on which brands work best for them seems like the obvious thing to do – but remember that each business is different and what works for one salon may not be the right fit for yours. Take time to revisit your ethos, think about the treatments you believe in and who your target market is before looking into a brand.
2 View taking on a brand as a partnership. Ask brands what they can do to support you and how can they help you to grow your business. While you’ll be making the brand money by bringing it into your business, make sure you’re picking brands you think will make money for you.
3 Be a believer in the brand. Make sure you and your team are passionate and excited by the brand, as clients want to know that the pros love the brands they are using. The brands you use in your business should be one that resonates with you and what your business stands for.
4 Get all the information. Use your time talking to brands at the show to get the full picture before you commit. Ask what training is available for you and your team, whether there is a minimum order, and if the brand has any expectations of you. Ask the right questions so brands are ultra-transparent.
5 Create a marketing strategy. Find out about the brand's marketing plan for 2026 and see how it fits in with your business’s own agenda – this way you will grow your business with the brand as key events and launches happen.
You can now register to attend Professional Beauty & Hair 2026. We look forward to seeing you all there!
