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TONI&GUY Global Group has announced a change in ownership structure and leadership control.
The professional hairdressing brand, which was founded in 1963, is now under the majority ownership and full voting control of Sacha Mascolo-Tarbuck, at both board and shareholder level.
LABEL.M, the professional haircare brand co-founded by Mascolo-Tarbuck and her father Toni Mascolo, is now wholly owned and fully controlled by Mascolo-Tarbuck.
Together, these changes aim to establish a unified leadership structure across both businesses, providing clarity of direction and a strengthened platform for long-term global growth.
Founded in London by brothers Toni and Guy Mascolo, who were later joined by Anthony and Bruno Mascolo, TONI&GUY has evolved from a single salon into an internationally recognised name in global hairdressing, with a worldwide network of salons, academies and partnerships.
“This is both a deeply personal and incredibly exciting moment,” said Mascolo-Tarbuck. “We are honouring everything that has made TONI&GUY what it is today, while setting a clear course for the future.
“With over 35 years’ experience across every part of the business, I feel both a deep responsibility and a great privilege in leading its future. As majority shareholder of TONI&GUY Global Group and owner of LABEL.M, I have a clear vision: to build on our heritage while evolving into a more connected, innovative and digitally integrated global business.
“This isn’t simply the next chapter – it’s the new book. We are building on an extraordinary foundation to create a more integrated, agile and future-ready organisation, one that continues to lead the industry globally.”
