Xpert Professional hosts Selective Professional showcase as part of brand launch

Xpert Professional recently hosted a Selective Professional Colour, Care and Styling Showcase as part of the brand’s launch in Ireland.

The event took place at the company’s Accademia education centre in Dublin.

Selective Professional is an Italian brand known for its innovative technologies, services and products. 

Attendees were invited to an afternoon of education and inspiration, with looks created by Selective Professional’s ColorEvo, Reverso and Glow colour ranges, and its ONCARE treatments and NOW styling line, delivered by the brand’s creative director Grace Dalgleish, along with Leonardo Rizzo, international creative director at Sanrizz, and Sharon Cox, international education director at Sanrizz.

Award-winning colourist Dalgleish showcased the colour creativity she has brought to events across Asia and Europe, representing Selective Professional. Her work has featured in numerous magazines, and she has also worked in the top salons in the UK.

Sanrizz is a worldwide brand that has been at the forefront of British hairdressing for many years, receiving multiple accolades in recognition of its dedication, innovation, creativity and education.