Xpert Professional has launched Italian brand Selective Professional in the Irish market.
Known for its innovative technologies, services and products, among the Selective Professional ranges available in Ireland is Colorevo, a professional permanent colouring system. Promising even results and soft, healthy hair, it includes Colorevo, Colorevo Blond, Colorevo Glitch And Colorevo Oxy.
Its intermixable shades and mixing ratios promise to make the system easy to use for infinite creative mixing possibilities. With over 130 shades, stylists can create vivid colour with light and reflections, and can offer their clients personalised and customisable colour services.
Other lines include Reverso Hair Color, a permanent creamy colour that is enriched with a blend of superfoods. The rich and balanced pigments aim to deliver intense, brilliant and long-lasting colours with complete grey coverage.
To coincide with the launch of the brand, Xpert Professional's Accademia education centre is running a number of Introduction to Selective Professional courses around Ireland in March and April.
