Irish skincare brand Ella & Jo has announced TV presenter Cat Deeley as its beauty ambassador to mark its launch into the UK market.
Ella & Jo was founded in 2017 by beauty professionals Niamh Ryan and Charlene Flanagan.
Ryan is an advanced skin therapist and wellbeing advisor, while Flanagan is a make-up artist and influencer. The duo's first product was its Squeaky Clean Brush Cleanser, and the brand now has a range of cleansers, moisturisers and other eco-conscious skincare solutions that feature natural and active ingredients. As well as skincare, it also offers a range of accessories, including make-up brushes.
The brand is stocked in a number of salons in Ireland and also has a professional make-up programme.
Ryan and Flanagan said they are very excited to be launching into the UK and welcoming Deeley as an ambassador. “Cat really does sum up what our brand is all about and there was a real synergy between all of us, as beauty enthusiasts, entrepreneurs and busy working mums. We’re so happy to be working with Cat and are delighted she loves the products as much as we do!”
“I have always been interested in looking after my skin and I am very particular about the skincare I use,” said Deeley. “Confidence for me really does start with my skin and how I look is related to how I feel. What I love about Ella & Jo products is that my skincare routine is so quick and easy every day.”
As part of its UK launch, Ella & Jo now has a dedicated UK website at www.ellaandjo.co.uk.