Harpar Grace International (HGI) is to continue as the RevitaLash Cosmetics distributor in the Republic of Ireland, however, the company is bringing its UK operations in-house.
Prior to this, HGI represented RevitaLash Cosmetics in the UK.
According to RevitaLash Cosmetics, the UK change is a strategic move designed to accelerate growth across retail, professional and direct-to-consumer channels.
It said that establishing a direct presence reflects its long-term commitment to the UK, and by moving operations closer to the market, RevitaLash Cosmetics will support and deepen relationships with existing stockists, expand its salon and clinic network, and connect more directly with consumers.
“As we embark on this exciting new chapter for RevitaLash Cosmetics in the UK, we want to express our sincere gratitude to Harpar Grace International for the outstanding work they've done in supporting our brand,” said Lori Jacobus, president and global CMO of RevitaLash Cosmetics.
“We are also delighted that Harpar Grace International will continue to represent RevitaLash Cosmetics in Ireland, and we look forward to maintaining a strong and collaborative relationship."
Harpar Grace International founder and executive chair Alana Chalmers added: “From the outset, our ambition was to build a strong and enduring presence for RevitaLash Cosmetics across the UK and Ireland. The transition to direct UK distribution reflects the strength of the brand and the success of our partnership over the years. We look forward to continuing our successful partnership in Ireland and supporting RevitaLash Cosmetics as it enters this exciting new chapter.”
