Well-known make-up artist Paula Callan has been announced as Sosu Cosmetics creative director.
In her new role, Callan will lead the company’s creative direction alongside founder Suzanne Jackson.
According to Sosu Cosmetics, the collaboration will see the brand bridge the gap between beauty lovers and professional make-up artists.
Callan has extensive experience in the beauty industry and has a list of clients that includes Jennifer Zamparelli and Samantha Mumba.
Last year, she launched Artistry Academy, an online platform that allows users to learn her make-up application techniques,
“I have always been the biggest Sosu Cosmetics fan, and I’m honoured to take on this role,” she said. “I’m excited to help shape the future of this brand and I hope I can take it to new heights.”
Jackson added: “We are thrilled to have Paula on board. Her passion for beauty, her creative vision and her industry expertise make her a perfect fit for Sosu. Together, we will continue to create versatile, premium-quality products that inspire confidence.”
Sosu Cosmetics offers a range of make-up products and accessories, along with a special MUA discount. It also has a selection of tanning products, including a professional line.
