NAK Hair unveils rebranded NAK Signature range at Dublin event

NAK Hair unveiled its new and improved NAK Signature range at a recent event at Accademia in Dublin.

The Australian brand, which is distributed by Xpert Professional, was founded 22 years ago by industry experts.

Chief marketing officer Hannah Cash and global education manager Raymond Rozema were on hand to explain the enhanced formulations and added ingredients, which include peptides and ectoin. They also introduced the range’s two new products – Blowout Smooth Mist and Styling Polish.

“We are delighted to step into the new era for NAK Hair Signature’s rebrand with a new-look, colour-coded range,” said Cash. “As part of our trademark drive to innovate, we have supercharged our solutions-driven formulas with peptides to repair, and ectoin – a hugely effective skincare ingredient – to boost and hydrate the skin barrier and microbiome for healthy hair growth. At NAK Hair we have set out to integrate nature and natural ingredients for best-in-class haircare and styling products that we are confident cater to a global market place for customers to create their signature style.”

Xpert Professional managing director David Donnellan added: “At Xpert Professional, we are excited to be part of the rebrand of NAK Signature and to continue to be part of the broader NAK Hair story, with its innovative and creative salon and retail products. We align completely with the NAK Hair belief that beautiful haircare should be for everyone, and based on a conscious commitment to our planet, diversity and nature.  We are fully committed to the continued success of NAK Hair, and we will bring all our energy and creativity to ensuring that the highly-anticipated NAK Signature collection will be the resounding success it is destined to be.”