ghd launches 2022 breast cancer awareness campaign
ghd has launched its latest Pink Collection to raise awareness of breast cancer.
ghd has been supporting breast cancer charities globally for 18 years, raising over US$22m to date. And for the past two years, the brand said it has been on a mission to empower young women across the world to start regularly checking their breasts.
As an evolution of 2021’s campaign, the 2022 collection features the campaign messaging ‘Take Control Now’ on the limited-edition styling tools, providing women with a regular reminder to touch and check their breasts for signs of cancer ‘Every. Single. Month.’.
According to ghd,‘Joyful Body and Breast Positivity’ is the core message of the campaign, as having the confidence to action these important self-check steps as early as possible will help make all the difference.
“With a lack of breast-checking confidence, women are less likely to self-check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change,” it said.
“We need women to start talking about their breast health, not their cup size, and to feel confident and educated on how to check ‘Every. Single. Month.’.”
The Pink Collection features ghd's core range in a limited edition vibrant pink orchid colour and, for the first time, the ghd Glide Hot Brush.
