Phorest launches free COVID-19 resource for salon owners

Phorest Salon Software has launched an online resource for salon owners to assist them during the COVID-19 outbreak.

The Coronavirus Best Practice webpage is dedicated to providing key information and planning techniques that salon owners and industry professionals should adopt in order to prepare for the effects that the coronavirus (COVID-19) may have on their business and team members.

According to Phorest, salons and spas are people-facing industries that rely on individual clients visiting physical establishments on a regular basis, and this is why professionals must cater for any eventuality and prepare plans for potential ramifications caused by COVID-19.

The company said it has curated and provided this information with the express intention of bringing awareness to hair and beauty professionals looking for insights and inspiration for creating an action plan for their business. Areas covered in the online resource include staff management, client management and business management.

There is no ‘100pc preventive strategy’, Phorest noted, but there are best practices that can be put in place to facilitate the health and well-being of all individuals. There are also planning strategies that can be developed to anticipate business scenarios caused by COVID-19.

Phorest has also put together a downloadable communication pack for salon owners with resources that include email templates, posters, salon best practice document for staff and social media graphics for keeping Facebook, Instagram and other social media constantly updated with information, advice and some humour for clients.