Schwarzkopf Professional introduces BLONDME campaign

Schwarzkopf Professional has launched its #BLONDESOFTHEWORLD campaign, together with its revamped haircare assortment.

The campaign highlights blondes from nine global metropolises, each with their personal blonde story, and aims to showcase that with BLONDME, there is a blonde for everyone, irrespective of skin colour, hair type, age or gender.

The reformulation of the BLONDME care line also sees the introduction of 3D Bond Creation Technology, which works across three steps: Colour – Bond Protection, In-Salon Care – Bond Creation and Home Care – Bond Maintenance.

Co-created with global media and entertainment brand Refinery29, the campaign celebrates the diverse world of blonde hair, while also aiming to alleviate the concerns around going blonde, whether this is among darker Asian or Afro hair types. Schwarzkopf Professional is encouraging the hairdressing community to showcase their own version of #BLONDESOFTHEWORLD.

To kick-start this global celebration, #BLONDESOFTHEWORLD is launching a social media contest, opening up the opportunity for colourists to showcase their BLONDME looks to Schwarzkopf Professional for a chance to feature on the brand’s social platforms, as well as being entered into a competition to win.

A series of Blonde Specialist Seminars are available to support the new launch, as well as BLONDME’s own #BLONDESOFTHEWORLD seminar.