Voya has entered into a new partnership with Emirates to supply exclusive eau de toilette fragrances to the airline’s business and first class passengers.
The Irish company, which is based in Co Sligo, already supplies the airline with shampoos, conditioners, body washes, hand creams and other cosmetic products.
Voya was founded in 2006 by Mark and Kira Walton, who initially launched a retail seaweed bath, before going on to develop a skin and body care line. Voya has since evolved into a global lifestyle brand.
The new Emirates scents are the first eau de toilette fragrances that Voya released. To develop them, Voya and Emirates examined international and industry trends to come up with a unique fragrance profile that represents both brands.
The male fragrance combines bergamot, pepper and white florals, while the feminine fragrance contains notes of honeysuckle, neroli and citrus.
The fragrances will be offered on 400 flights each day across the Emirates network, with the airline set to commission hundreds of thousands of 50ml bottles of it every year.
“This is a remarkable achievement for a small Irish company and a wonderful example of the global impact an indigenous business can have,” said Anita Thomas, Emirates’ country manager for Ireland.
