Phorest launches Referrals Feature to help salons build client base

Phorest Salon Software has announced the launch of its new Referrals Feature, which is designed to help salons build a strong, loyal customer base through personalised referral programmes.

It allows salon owners to create reward-based referral programmes directly within the Phorest system. Salons can offer vouchers to clients who refer friends or family, as well as to the referred individuals, encouraging them to make their first booking.

A recent Phorest survey of 72 salons in Ireland found that 89% of salons do not have a referral programme in place, but one-third of those expressed a desire to implement one. 

“Referral marketing has always been one of the most powerful ways to grow a business, but many salons haven’t had the tools to effectively implement it,” said Luke Doolin, country manager of Phorest UK & Ireland.

“With our new Referrals Feature, salons can easily set up and manage these programmes, helping them drive new business and build a more engaged client base. Importantly, during the beta phase of this new feature, our salons gained an average of 18 new clients using Phorest Referrals with 48% returning for additional services.

“The beauty of this new feature is that it simplifies a process that can often feel daunting for salon owners. Referral programmes can now be set up and maintained effortlessly, allowing salons to focus on delivering exceptional services while we handle the rest.”