ghd releases annual pink styling range in partnership with Irish Cancer society

To celebrate 16 years of supporting breast cancer charities around the world, ghd has launched its Take Control Now campaign, in partnership with the Irish Cancer Society in the Republic of Ireland and Breast Cancer Now in Northern Ireland.

With cases of breast cancer in women under 35 at 120,000 globally each year, the focus of the campaign is to educate and remind women to donate some mirror time and self-check their boobs – every single month.

The collection includes the award-winning ghd platinum+ styler, ghd gold styler, along with helios hairdryer, available in shades of dust pink, and embossed with the central campaign message, Take Control Now, to ensure women of all ages are reminded to self-check more regularly each time they use a styler.

The range is available in Peter Mark salons nationwide and €10/£10 from every pink limited edition styler sold will go to the Irish Cancer Society/Breast Cancer Now.

With limited-edition collections every year, ghd has raised over $19m globally for breast cancer charities it has been supporting for 16 years.