Wella Professionals launches new learning platform
Wella Professionals has launched a new subscription-based digital education platform.
According to the haircare brand, Wella Icons is a cost-effective and practical way of learning the very latest skills, techniques and trends, from anywhere.
It will deliver live content in the form of a look-and-learn session that will be streamed on a regular monthly basis by some of Wella’s leading artists. Live sessions will be presented with live models to bring the techniques to life.
The interactive platform will encourage subscribers to collaborate, network and share knowledge – giving many hairdressers the chance to engage with other creatives, without having to travel.
However, for those who would prefer to attend the livestream event in person, tickets are available to subscribers who wish to watch the session live in the Wella studio.
Wella Icons is available to all hairdressers who want to be inspired by Wella’s artists. Topics include Texture by Jordanna Cobella, Advanced Cutting by Akin Konizi from HOB, Fashion Week Colour from Brad Baker and Social Media Hair by Fergal Doyle.
“Wella Icons offers incredible value for money and gives hairdressers the opportunity to see some of the greatest hairdressing talent live at work, in an educational environment that allows them to engage, ask questions and thoroughly embrace the live session,” said Allison Hargreaves, associate director education operations at Wella Professionals.
“Wella Professionals has always been renowned for its exceptional education and this platform takes our portfolio to a whole new level.”