From immersive multi-sensory relaxation and community-focused workouts to a renewed focus on the human touch, the top spa trends for 2025 reflect the shifting priorities of spa guests.
1 Superfood skincare and supplements. Superfood ingredients are making waves in both beauty and wellness. Mushrooms, green tea and fermented beans are becoming staples in skincare, thanks to their natural, nutrient-rich properties. Korean skincare brands have embraced these ingredients, driving demand for innovative, nature-based products. Social media buzz, particularly on TikTok, highlights the popularity of superfoods, with #KBeauty amassing over 769k posts in 2024, according to Boots. Expect spas to integrate superfood-infused treatments into facials and body therapies, appealing to ecoconscious clients seeking results-driven and sustainable solutions.
2 The magnesium boom. Magnesium remains a wellness powerhouse into 2025. With TikTok hashtags garnering over a billion views, the mineral’s popularity spans from supplements to topical applications like sprays and lotions. Known for its ability to support muscle function, reduce stress and boost energy, magnesium is set to become a must-have in spa menus. Look out for magnesium-infused massages and relaxation therapies aimed at enhancing recovery and wellness.
3 Hydration-focused treatments. The obsession with hydration will continue into 2025, driven by viral trends such as skin flooding. This technique, which involves layering hydrating products for maximum moisture retention, underscores the importance of hyaluronic acid as a hero ingredient. Spas are incorporating hydrating facials and body wraps that mimic the benefits of skin flooding, ensuring clients leave with deeply moisturised and glowing skin.
4 Group workouts make a comeback. The fitness landscape is shifting as group workouts regain popularity. Hot pilates, barre and sling bungee are among the trending classes, providing a sense of community and accountability that solo workouts lack. Spas and wellness centres can capitalise on this trend by offering group fitness sessions in tranquil settings, blending exercise with relaxation.
5 Natural skincare. Minimalism meets sustainability as natural skincare features in predicted beauty trends for 2025. With over 13.3 million social media mentions in 2024 according to Cult Beauty, consumers are seeking organic and sustainable alternatives to traditional products. Spas are responding with natural beauty offerings and eco-friendly treatments that focus on plant-based ingredients and biodegradable packaging.
6 The rise of period and cycle tracking. Empowering clients to connect with their bodies, menstrual cycle tracking apps and devices are gaining momentum. These tools help users understand hormonal patterns and their effects on mood, skin and overall health. Spas can explore workshops or treatments tailored to the phases of the menstrual cycle, providing personalised care that resonates with this growing trend.
7 Probiotic wellness. Gut health remains a priority for holistic wellness enthusiasts. Sales of probiotic supplements continue to rise as consumers recognise the connection between gut health and overall wellbeing, with probiotics also trending on social media – it had over 7m total searches across TikTok, Pinterest and Instagram in 2024. Incorporating probiotics into spa menus – whether through wellness drinks, dietary consultations or probiotic-infused skincare – offers a unique approach to inside-out health.
8 Menopause-friendly wellness solutions. With searches for menopause-related treatments and diets on the rise, spas are addressing the needs of perimenopausal and menopausal clients. Customised nutrition plans, hormone-balancing treatments and exercises to combat weight gain and bone loss are predicted to become integral parts of wellness programmes.
9 Detox diets with a makeover. Detox diets and cleanses are trending again, but this time with more scrutiny. Instead of extreme juice fasts, expect spas to promote balanced detox programmes that include nourishing meals, herbal teas, and gentle detoxifying treatments like lymphatic drainage massages.
10 Multi-sensory relaxation and personal touch. As guests increasingly seek deep relaxation, spas are enhancing their offerings with multi-sensory experiences and a renewed emphasis on the human touch, according to Gemma Barratt, group spa director at UK hospitality company Daniel Thwaites. Barratt says that the spas can incorporate sound baths and curated playlists to elevate relaxation and improve mental wellbeing. Meanwhile, therapist-led personalisation ensures treatments are tailored to each guest’s preferences through strong therapist-guest relationships, enhancing both results and emotional connection.
